Kickstarter Marketing For Indie Video Games
AcCEssIBle CoSts with PeRCeNTaGE-baSEd SeRViCE FEES
To help indie developers and studios with costs, I'm open to a percentage fee model for Kickstarter campaigns, whereby at the end of the Kickstarter campaign, you only pay for my services once you have received your money from Kickstarter.
I want to be able to do more with the budget you have, making effective decisions that will get the best outcome for your game.
The percentage fee is determined and negotiated at the start of working together. Or, if you'd rather go down the traditional monthly cost route, we can discuss the options with your proposal.
Download Your Free Kickstarter Guide
A practical, step-by-step marketing playbook for indie developers, solo creators, small studios, and independent publishers.
Learn more about why developers should use Kickstarter, the free tools and resources available to use, how to design your Kickstarter page, budget-free marketing tips and more.
Tails of Fate
Tails of Fate were part-time social media posters, and you could see the impact that was having on the growth of their Kickstarter followers. X posts would gain good engagement, but not enough users were following the Kickstarter page.
We quickly gained over 1,200 Kickstarter followers in the space of 4 weeks. The team went to Gamescom to promote their game face-to-face with the idea of meeting new gamers and publishers who could be interested in their game.
After 32 days on Kickstarter, Tails of Fate raised over $110k, becoming 260% funded thanks to 1,673 backers.
Quick Stats:
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Fully funded in 2 Days.
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1.4 Million impressions.
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x2.6 live campaign ROAS.
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20% Follower conversion rate.
Fallen Tear: The Ascension
Fallen Tear: The Ascension had already impressively worked up their social following to over 14,000 followers on X alone, and several thousand elsewhere, along with thousands of Wishlits from an impressive PR run, but their Kickstarter following was falling behind in growth.
Using Facebook & Instagram (Meta) ads, Fallen Tear: The Ascension's following grew quickly, gaining interest with over 3,000 followers during its pre-launch phase with a combination of different ad creatives, audience targeting and campaign strategies.
On launch, Fallen Tear hit its funding goal with over $38,000 raised from 724 backers, with backers opting in for a range of rewards, including physical and digital add-ons.
Quick Stats:
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Fully funded in 1 Day
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3,002 backers
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x2.0 live campaign ROAS.
Atomic Owl
Using Facebook & Instagram (Meta) ads, Atomic Owls following grew up to 1,000 followers during its pre-launch phase, lasting up to 6 weeks, gaining interest from US audiences with high-energy gameplay and soundtrack.
During the launch day, Atomic Owl quickly raised over $13,000 from its dedicated backers opting in for higher-tier rewards, including a vinyl soundtrack and custom NPC designs.
Over 30 days, the average backer price was an impressive $55 thanks to the combination of digital exclusives and add-ons that backers could select from.
Quick Stats:
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Over 1 million impressions.
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Over 130,000 video views.
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x 2.0 live campaign ROAS.
Video Game Marketing Built For Indies
I've helped games reach their funding goal within 24 hours with strategies that focus on building awareness, consideration and purchase intent of the games I work on, leading to audiences eager to support and back their Kickstarters on launch day.
I know first-hand how tough it can be to self-fund and release something you're passionate about.
Years ago, I was in a touring band that would write, record, create a music video and then release it to our audience of fans. Once our music was out there, it was then difficult to find new fans without having to put in extra work of touring around the UK and Europe, which would also come at an extra cost. But we did it because we enjoyed it. This is the same for indie developers, leading with a passion to create something they enjoy but falling at the hurdle of gaining visibility.
Perfect for indie game developers, small studios, publishers & solo devs, Full Charge was created to go the extra mile to help games succeed in their goals with their marketing budget and take their game to the next level.
- Sam
Frequently asked questions
Power Up Your Pre-Launch
Build momentum before day one. Grow your community, increase followers, test what converts, and fine-tune your campaign with ad testing, A/B experiments, and launch prep designed to hit hard when you go live.
Supercharge Your Campaign
Keep the energy high once your Kickstarter launches. Drive pledges, boost visibility, and maintain momentum with live campaign marketing focused on turning attention into backers.
Plug Into Expert Guidance
Get hands-on Kickstarter guidance from creators who understand indie games. From campaign page feedback and reward structuring to strategy calls and campaign management, this is support built for launch success.
Charge Up Your Creative
Ads that actually feel like indie games. Create scroll-stopping visuals, videos, and social content tailored for Kickstarter audiences — designed to convert clicks into followers, wishlists, and pledges.
My Work
Tails of Fate
Fallen Tear: The Ascension
Ghost Vanguard
Vice: Magic City Mayhem
Atomic Owl
AttRACt BaCKeRs
BuiLD MoMEnTUm
ANd GeT FuNDeD
Level Up Your
Kickstarter
Get In TouCH
I'd love to partner with you on your game and marketing journey. Every strategy is crafted with your game's success in mind. The earlier you get in touch, the more likely I can work with you to achieve a successful campaign.
Fill in the form below with as much detail as possible, and I'll be in touch.
Success Stories
Full Charge helps indie games build momentum before, during, and beyond Kickstarter. From growing communities and preparing high-converting launch campaigns to creating powerful ads, PR, and live campaign marketing, we help developers turn attention into funding.
Built with the energy and creativity of indie games in mind, Full Charge combines strategy, content, and performance marketing to help great games get seen, backed, and remembered.